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Videos

Driving a responsible behaviour. Illusion or reality?

Whilst illustrating cross-cultural medley this presentation is also an example of how the combined use of traditional and non-traditional research techniques allows for richer insight on a non-conventional topic: Responsible Drinking Messages (RDMs)...

Catalogue: CEE Research Forum 2014: East Connection
Author: Yvan Goupil
June 15, 2013
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Citation

Goupil, Y. (2013a, June 15). Driving a responsible behaviour. Illusion or reality?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/driving-a-responsible-behaviour-illusion-or-reality-


Videos

A fresh round of drinks

The ongoing global recession makes it exceedingly difficult for brands to remain distinct and popular, especially in a market as competitive as the Eastern European beer market. This presentation demonstrates the merits of using the natural human...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Yvan Goupil, Jonathan Gable
June 15, 2012
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Citation

Goupil and Gable (2012a, June 15). A fresh round of drinks. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-fresh-round-of-drinks-7822


Research papers

A fresh round of drinks

The ongoing global recession makes it exceedingly difficult for brands to remain distinct and popular, especially in a market as competitive as the Eastern European beer market. This paper demonstrates the merits of using the natural human powers of...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Jonathan Gable, Yvan Goupil
March 26, 2012
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Citation

Gable and Goupil (2012a, March 26). A fresh round of drinks. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-fresh-round-of-drinks


Research papers

Effective conversion: Turning insight into action

This paper will demonstrate in what way a strong partnership between client and research provider can provide a solution to deliver actionable findings based on different information sources on an on-going basis.The paper leads the reader through the...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Yvan Goupil, Csaba Nemes
September 19, 2004
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Citation

Goupil and Nemes (2004a, September 19). Effective conversion: Turning insight into action. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/effective-conversion-turning-insight-into-action